Why we like Wagtail

March 2, 2023

Wagtail is a popular, open-source CMS built in Python on Django. It’s loved by developers and content editors alike for its flexibility, security and intuitive content management system.

Easy content management 

Wagtail’s user-friendly interface makes it easy to manage your website’s content. Editors can edit pages in a few clicks or create new pages from flexible content blocks. The intuitive interface is simple, so you don’t have to be a tech guru to find your way around. You can set permissions, assign different roles to people in your team (editor, moderator or both) and secure pages with passwords.


Pre-built templates and elements, like the form builder, mean we can spend time on beautiful, bespoke design elements that bring your mission and brand to life. The underlying Django framework allows our developers to integrate with third-party software and APIs to reduce the double-handling of information for your team. 

Search Engine Optimisation (SEO)

Wagtail’s robust SEO tools help you optimise your website for search engines. It provides a built-in sitemap that helps search engines index your website more efficiently. You can also add meta descriptions, keywords, and other important information to each page.


Wagtail is designed with accessibility in mind and has built in features such as ARIA landmarks, headings and keyboard navigation. The admin interface is regularly tested and updated to make sure it meets accessibility standards. 


Wagtail is designed to scale with your business as it grows and can easily handle large amounts of content – it’s used by Google, NASA and the British NHS.


In todays website ecosystem, you can’t go far without hearing about personalisation. Although there are a number of tools out there that can accommodate personalisation on your site. Nothing beats an internally built solution. With a range of community built personalisation packages you can be sure your Wagtail site will have the personalisation needs at your fingertips.

A/B Testing 

If you’re planning on changing up your contact page or adding a new section to your homepage. Make those changes with confidence. By using in-built A/B testing features you can make your content decisions based on real data. This helps to ensure your changes are moving the needle in the right direction. 

Bilingual capabilities

If you’re looking for opportunities to weave kupu Māori into your website, ReoAko seamlessly integrates with Wagtail. Users of your website can click on kupu Māori created by the ReoAko plug-in to listen to the word spoken in te reo and see the English translation. We also used Wagtail to build a fully bilingual website for Te Mangāi Pāho, editable from one Wagtail CMS.

For more detailed technical information, visit wagtail.org

If you’re keen to learn about how Wagtail could work with your website and organisation, email logan@octave.nz