Integrating ChatGPT with Wagtail for efficient content generation

August 15, 2023
Logan Hodgson

There is no doubt that ChatGPT is a powerful tool for content generation, offering immense potential. ChatGPT is easy to integrate with website publishing, provided your organisation uses a content management platform enabling connections to API services. Integrating ChatGPT with a headless CMS such as Wagtail can enhance your content operations, creating content quickly and safely.

Leveraging ChatGPT with Wagtail

ChatGPT's ability to generate content for any scenario complements the modular content support provided by our preferred CMS, Wagtail. Both ChatGPT and Wagtail offer flexibility in delivering content to meet specific needs, with granular information assembled and delivered in multiple ways. Wagtail’s user-friendly interface makes it easy to manage your website’s content. Editors can edit pages in a few clicks or create new pages from flexible content blocks. The intuitive interface is simple, and you can set permissions and assign different content roles to people in your team.

Both ChatGPT and Wagtail rely on models to specify content parameters. While the models are different in form, they both rely on precise content classification to perform effectively. To generate quality content with ChatGPT, you need to structure your prompts and datasets (content sources) precisely. Microsoft advises: “Structure inputs to limit open-ended responses to give users more-refined control.” 

Managing risk

We’ve all heard horror stories of incorrect content and misuses of ChatGPT. To avoid pitfalls there are three essential things to consider:

1. Effective Prompting

2. Review and Verification

3. Developing Policy

Effective prompting

ChatGPT is known for generating more useful content when the prompt is specific. Including information such as roles, writing style, paragraph length, and audience can greatly help ChatGPT generate effective content. But how do people know which information to include, and what not to include? How should these different aspects be worded?

By integrating ChatGPT into a CMS with required parameters, a wealth of information can be included in the prompt, while ensuring the prompt is still specific. These parameters could be simple drop downs in the CMS which allow content managers to specify certain details of the prompt, eg writing style. Another option is parameters which are more consistent (like default settings), applied to all prompts/content, eg ‘don’t use profanity’. It’s the usage of parameters that would ensure that ChatGPT is generating content fit for different parts of your website, while still remaining consistent across the website as a whole.

The more parameters and details that can be set and incorporated into CMS prompting, the better the content will be. It’s this effective prompting that can mitigate the common pitfalls of ChatGPT, such as:

  1. Lack of originality as content is generated from existing text on the web
  2. Lack of contextual understanding leading to inappropriateness, biases, irrelevant or nonsensical content.

Review and verification 

Careful review is required to safeguard against these risks. This includes careful editing, fact-checking and ensuring relevance for your customer or values. Integrating Wagtail's authoring workflow supports peer review for content generation and publishing alongside other publishing processes.

To utilise generated content effectively, you’ll want to structure the outputs into clearly defined content types. Smaller outputs that target specific details offer more reliable results than broad, all-encompassing responses enabling control over content management, reuse, consistency, SEO optimisation and personalisation. 

Developing policy for AI

Having a company policy in place for safe, ethical use of AI is vitally important alongside careful review. This could include:

  1. Ethics: Defining ethical boundaries to ensure AI-generated content aligns with legal, moral, and societal standards.
  2. Accuracy: fact-checking measures to ensure the accuracy and reliability of AI-generated content, including validation processes
  3. Transparency: Specify how AI-generated content should be identified, labeled, or disclosed to users, ensuring transparency about the involvement of AI technology.
  4. Attribution and intellectual property: Establish guidelines for appropriately crediting AI-generated content and respecting intellectual property rights.
  5. Quality control and human oversight: Define the role of human editors, reviewers, or moderators in supervising, reviewing, and enhancing the AI-generated content to maintain high quality and consistency.
  6. User privacy and data protection: Outline how user data is collected, stored, and used within the AI content generation process, ensuring compliance with relevant data protection regulations
  7. User feedback and complaints: Establish a mechanism for users to provide feedback, report concerns, or file complaints regarding AI-generated content.

Integrating ChatGPT with Wagtail’s CMS functionality will enhance your content operations, improve productivity and deliver targeted, valuable content to customers.

ChatGPT can also help you optimise your content for search by generating keyword-rich responses that align with user queries. By incorporating relevant keywords and phrases, you can improve the SEO value of your content and increase its visibility in search engine results.

Octave is currently developing a proof of concept “Fastdraft” for seamless ChatGPT integration with Wagtail. If you want to find out more about the Alpha release of Fastdraft, email