A new home for NZ’s screen history

NZ On Screen
+ Octave

NZ On Screen celebrates New Zealand’s screen heritage and is home to a diverse range of historical film and television content. The team behind NZ On Screen came to us wanting to understand their audience better and identify opportunities that would help expand their reach.

Thorough research

We began by digging through both the website’s Google Analytics and social media analytics. We uncovered compelling data pointing to the types of videos that resonate with each segment of their current audience. We then interviewed people who had recently visited NZ On Screen’s website to understand better the motivating factors involved. From these interviews, four psychographic audience groups emerged. There were distinct differences between each group when it came to content preferences, their motivation to visit the site, and what they liked best about the website. These newly identified groups now inform NZ On Screen’s digital strategy, content marketing strategy, and backlog of website features.

Design refresh

A high priority in their digital strategy, after the audience research, was an aesthetic refresh of the website. Armed with feedback from the site’s fans, we set out to improve the user experience and showcase the breadth and depth of content on offer. Working closely with NZ On Screen’s development team, we rolled out a design refresh and planned a backlog of feature releases that will best meet the audiences' needs they want to grow. Now, NZ On Screen is looking to reuse this audience-centric process to explore other endeavours, including learning more about the people who visit their sister site, AudioCulture.

“One of the great things about working with Octave is they are, for us, a “one-stop-shop”. Great front-end design with strong back-end capability coupled to a solid understanding of, and focus on, our users’ experience. We really enjoy working with them!”

Stephanie Hopkins, Executive Director, Digital Media Trust