A website with purpose.
Kin have a laser focus: to make recruitment better. Not just more effective, but a wholly nicer experience for everyone. They wanted a site that reflected this purpose. It had to be simple, personal, and the opposite of traditional.
We worked in close collaboration with Kin as we created concepts and produced content to capture and tell their story.kin.co.nz
Alongside the site design and content creation, we also produced a series of illustrations to better communicate some of the undertones of the Kin story. The Kin brand, as well as the inspiration for these illustrations, came courtesy of some excellent work by Ocean Design. We also set Kin up on the simplest content management system we could find – Wagtail.